The central goal was to get potential customers to the content they want so they could make informed decisions about the products they need. The problem was that Kelley Blue Book has so much to offer.
The solution was to make landing pages that are clean and communicative. We also implemented navigational conventions and page layouts that always keep you oriented.
A secondary goal was to develop a site that is accessible to design and development teams. All coding was done with best practices and follow-up development in mind.
Collaborating with Kelley Blue Book’s design and marketing communications teams was a pleasure, and we arrived at a fresh design that reinforces Kelley Blue Book’s reputation as a relevant and contemporary provider of automotive products.
It felt like a sprawling project at the start, but when you apply design, all things come to order.